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/// IN THE AIR / Jonathan Adler                                                                Jonathan Adler / IN THE AIR ///









 JONATHAN ADLER
 Technicolor


 LIFESTYLE













 FAREWELL MINIMALISM AND MONASTERIAL AUSTERITY!
 A  MILLION  MILES  FROM  THE  PRUDENT  PAIRED-DOWN
 TREND  AND  "CLINICALLY  WHITE"  INTERIORS,  THE
 EXPLOSIVE  WORLD  OF  DESIGNER  JONATHAN  ADLER
 IMPETUOUSLY  BLENDS  POP  COLORS,  ART  DECO
 REFERENCES AND BAROQUE JUXTAPOSITIONS.



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                                                                         Design is a reflection of the world
 While  humor  slips  easily into  his  designs  —  from his  iconic     we live in.
 "Dora Maar" vase to the decoration precepts of his euphoric
 bible "My Prescription for Anti-Depressive Living, 2005" — the
 American designer is now at the helm of a business empire,
 with the eponymous brand distributed across the globe, and a   What is design today?  What made you take the leap and become a designer?
 mind-blowing New York showroom over more than 6,000m .
 2
 It  must  be  said  that  the  facetious  businessman  masters  the  Jonathan Adler: Design is the reflection of the world we live in.   J. A.: That step was taken in an unexpected and empirical way.
 art of sweeping away labels, both in his approach to interior   And the world we live in is totally chaotic! Life follows no rules   My career path was built on my own hesitancy. To me, tripping up
 design and in his CV.  and the same is true for design. You constantly have to rely on   is the only way to get ahead. Design and creativity are the driving
          your  determination  and  question  yourself.  The  great  thing  is,  I  forces of my business. That's why I'm in this job: to create groovy
 A student in semiotics at Brown University, Jonathan decided   don't have to care whether I'm fashionable or not.  objects and mind-blowing spaces!
 to drop out in order to focus on his passion: pottery. His pieces   Where does your passion for pottery come from?  When  you  find  time to  take a  break, where do  you  seek
 met with success and caught the attention of Barneys which      inspiration?
 bought a first collection in 1993. He opened his first store five   J. A.: I discovered pottery aged 12 during summer camp. That
 years  later  in  SoHo  and  broadened  his  creative  portfolio  to  experience played a major role in my life, as if it was my destiny —   J. A.: These  past  few  months,  I've  been  in  retreat  in  the  small
 include design, interior design and publishing, always with the   and this is a rational guy who's reticent about New Age mysticism!   town  of Shelter  Island  on  Long  Island,  and  I've  never  found
 same  meticulousness  and  his  easily recognizable  made-in-  Pottery has always held a central place in my life and my vision   nature so inspiring as there. As I talk to you now, I can see an
 the-USA touch of glamour.  of design.                           eagle perched in our oak tree. And last night it was as if the sunset
          How does this discipline influence your daily work?    was filmed in Technicolor: the clouds were rose pink as an egret
 The  tireless  Jonathan  Adler  is  a  workaholic;  he  works   skimmed across the translucent water…
 ceaselessly on his website and e-stores, and attends meeting   J. A.: I've kept a craftsman's approach to design and every one
 after  meeting  with  the  Palm Springs  Hotel,  Fisher  Price,  my projects  starts  in  my pottery workshop.  It  is  actually in  the
 Barbie,  H&M  and  Amazon  among  others,  all  the  while  center of my offices which occupy an entire floor of a building in
 remaining constantly on the lookout for inspiration for his next   SoHo.
 collection.
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